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FAIR: A Design Theory for Artificial Intelligence Fairness

Citation. Rai, A., Tian, J., & Xue, L. (2026). FAIR: A Design Theory for Artificial Intelligence Fairness. MIS Quarterly, 50(3), 817–850. https://doi.org/10.25300/MISQ/2026/17971

Summary. Rai, Tian, and Xue develop FAIR (fairness adaptation through AI-augmented responsiveness), a sociotechnical design theory for managing persistent AI-fairness tensions rather than treating fairness as a one-time technical correction. The theory characterizes tensions across fairness principles, goals, and foci, then specifies iterative surfacing and resolving cycles coupled with risk-tiered federated governance. It assigns AI agents monitoring and refinement work while retaining human responsibility for objectives, trade-offs, contextual judgment, and oversight.

Key claims

  • AI-fairness tensions are endogenous and persistent because fairness principles, goals, and foci are interdependent across organizational, technical, governance, regulatory, and societal conditions.
  • FAIR specifies iterative surfacing and resolving cycles that adapt AI decision artifacts across representation, learning, and calibration layers rather than relying on a one-off intervention.
  • Complementary human–AI agent collaboration separates AI monitoring and refinement from human specification of objectives, trade-off adjudication, contextual judgment, and oversight.
  • Risk-tiered federated governance can balance standardization with local configuration and human control with AI autonomy across a portfolio of AI decision tasks and artifacts.

Evidence & limitations

  • This peer-reviewed theory-and-review article synthesizes AI-fairness perspectives and design-science, paradox, and managing-with-AI literature; it proposes a design theory rather than reporting a new empirical evaluation of FAIR.
  • The source is publicly available through the publisher under CC BY 4.0; Crossref and the DOI landing page confirm the title, authors, September 2026 publication, journal venue, and article DOI.

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